A Company Built on Trust


Harbor city auto repair, Lomita auto repair, brake service

The dream started over twenty years ago and it became a reality on November of 1997. With a curiosity of how things work and a passion for fixing broken machines, the founder, Luis Imaicela used that passion to build Blu Automotive.  Along the journey, he has always surrounded himself with  talented, passionate, and ethical individuals.  In turn, the Blu team represents those same beliefs. One client at a time, the word spread about Luis and the team at Blu.  The clientele has grown from a couple of hundred the first year, to thousands twenty years later. We are proud of our reputation for providing outstanding auto repair and work every day to go above and beyond in everything we do.

In over 20 years, we have built lasting relationships with our clients.  Our clients have become part of our family, which is with great honor to now have their grown children become our clients and part of the same inner circle.

In 2017, Simon Yu and Luis have expanded to a second location in Lawndale, CA.  We are excited to introduce the Blu Automotive culture to our new community.


Harbor City location

Established in 1997, the original Blu is conveniently located at 731 Pacific Coast Hwy. Harbor City CA,  90710.  Thanks to our certified technicians and thousands of happy customers we attained the coveted AAA certificate of approval. Some of the amenities in our Harbor City location are courtesy loaner vehicles, shuttle service, a spacious lounge with free coffee and fresh water.  Many of our clients also enjoy the beautiful park in front of the shop or the nature walkway next door to us.

Lawndale location

Our second location is located at 4605 Manhattan Beach Blvd. Lawndale CA,  90260. On Manhattan Beach Blvd. With a new modern facility equipped to handle your vehicle’s maintenance and repair needs.  Enjoy our comfortable lounge, WiFi and fresh coffee or water.


Marvin and Dave. Harbor City location.

Dave started his career in the automotive industry over 39 years ago.  Starting out as a mechanic, Dave excelled and gained a reputation for quality repairs.  His transition to Service Consulting was led by his passion for cars and sharing that knowledge with his clients.  As an ASE certified service consultant, Dave has helped countless of clients get safely back on the road.  We feel very fortunate to have him here at Blu Automotive.  Marvin, his glowing spirit and his willingness to help others is infectious. Working on his ASE Certifications, his dedication and drive to learning and understanding automotive components has made him a great asset.  His versatility has enabled him to quickly become our manager in our body shop department and now is expanding to becoming an expert as an automotive service writer.

Marcos, Paul, Steph, Juvy and Jonathan

Juventino, Paul, Jonathan and Marcos are all ASE certified technicians. They seem to all be on the same wave length, watching them work is like listening to a symphony. Excellent at problem solving, they have earned a reputation for fixing virtually anything they come across.  We understand that your vehicle is a substantial investment and that you rely on it to get you where you need to go. This is why they work hard to help you extend your vehicle’s life, reduce inconvenient breakdowns and minimize future expenses through proper care. We are truly proud to have them and with all confidence we can truly say that we stand behind all of our service and repairs.

Lawndale Crew

The Lawndale crew is incredibly generous with their expertise. They are committed to providing the details of customer service that make the difference between an average experience and a great one.

Raul is a certified technician with 20 years of experience in the industry.  His continuous training ensures he stays current on all procedures as technology changes, insuring the utmost precision on all his auto repair work.

Our senior technician, Luis is ASE certified, and he first gained most of his experience and knowledge from his father and brothers.  He is a highly skilled trouble shooter, with the ability to figure out the most difficult vehicle problem.  Rest assured, like with the rest of our technicians, your vehicle is in expert hands.

Danny has grown up in the shop environment, learning the ropes from his father, Luis. With a plethora of interest in car component knowledge, Danny is truly becoming an expert in the field.    He’ll explain thoroughly what the repair does and why we’re recommending it because we want you to be confident that the decision you’re making is a good one.

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